About Us

Yume was a dream that was waiting to happen for long term friends Giovanna McCarthy and Jacqui Caley. Their friendship blossomed right at the beginning of their hairdressing careers and after almost three decades and a multitude of hairdressing ventures together and apart, felt it was finally the right time to take their friendship and skills to another level to create Yume in August 2006.

Not only do Giovanna and Jacqui share their friendship with you here at Yume, they share the same high standards and professionalism along with a rich blend of individual and varied hairdressing skills, knowledge and creative innovation.

Salon Philosophy

We ensure that as a client you are treated with professionalism, expertise and exceptional high standard of customer care and concern for your hair health and beauty needs.

It is important to us that at the end of each visit here at Yume, that you are completely happy with the way you look and the way you feel.

As Yume evolves with the industry trends we shall continue to educate and share our knowledge, innovation and creativity so that you our client evolve with us, with new possibilities and above all a new you!

The Team

The Yume team is like a family, we strive to create happy guests, where stresses are left at the front door. Yume means ‘dream; in Japanese so let us, the Yume family, take you on your journey where we can create the dream you…

If you would like to be a part of the fun, friendly and professional team at Yume Hair salon, please send a cv and covering letter to hello@yumecardiff.co.uk along with a little bit about yourself and why you would like to work with us.

Giovanna McCarthy – Salon Owner/Managing Director

Giovanna McCarthy – Salon
Owner/Managing Director

Within 26 years, I feel lucky to have achieved many of my personal goals within my hairdressing career, these include Salon Management, Photographic work, Fashion shows, Bridal hair and Teaching Hairdressing up to NVQ Level 3.

I am now in the process of combining all of these skills into the teaching, directing and management side of the constantly growing, Hair Health and Beauty Business - Yume, a vision of a concept that makes people look and feel their best - all under one roof. I am, these days, often found deep behind the scenes. Working on the next big salon project, promotion, or training session. Keeping the growing team fully equipped with the up - to - date knowledge and guidance they need, to always go that extra mile, for our very important Yume clients.

I thrive on making a difference to the way people look and feel, and enjoy a lengthy consultation where I can advice the very best products to maintain healthy and beautiful looking hair.

Jacqui Caley – Salon Owner/ Creative Director

Jacqui Caley – Salon
Owner/Creative Director

As a stylist in this industry, my 26 years of experience has equipped me with a diverse range of knowledge and skills that I enjoy sharing day to day, with my team and with the clients. Creating a positive and nurturing experience within the salon, not only with the team and their personal development but importantly with the clientele is an essential focus for me. I take great pleasure seeing stylists and assistants happy with their work and clients walking out of our doors feeling amazing with a spring in the step!

I relish the chance to explore the new trends and techniques with clients, sharing anything new or inspiring. Tailoring my cutting, colour work and advice to suit my clients style, lifestyle, skin tone and seasonal needs is continually rewarding, whether its subtle or of a re-inventive nature.

Weddings are a big part of my work and creativity, being part of the planning and preparation of the bride and her party for the big day, is always highly rewarding. For me, styling a brides hair becomes art, a sculpture and an enjoyable challenge.

Jacqueline Forrest – Senior Stylist

Jacqueline Forrest – Senior Stylist

I am a creative stylist with over 20 years experience in hairdressing. After qualifying I worked as a junior stylist and then decided to travel and work in Europe to broaden my horizons.

After my travels I decided to retrain to specialise in cutting; starting at Vidal Sassoon and then at Toni & Guy where I then worked for the next 10 years. During this time I found my creative flare and I have now specialised in cutting for over 12 years.

Cutting and styling is where my passion truly lies and I love working organically to create new styles and shapes to suit individuals bone structure, personal style & lifestyle. I have had some of my work published for magazines and have also travelled to the Toni & Guy London academy numerous times for further training in advanced cutting techniques.

I take pride in keeping up to date with new trends and try to stay one step ahead creating my own interpretation of fashion and modern styles.

Mary Foley – Head Stylist

Mary Foley – Head Stylist

From a young age I have always had a passion for hair. Now that I am working at Yume, I am really enjoying seeing what hairdressing is all about and how diverse hair can be and what it can do!

What really excites me is working on a complete transformation from start to finish. I enjoy our on-going training at Yume and have developed an extensive knowledge of on-trend colouring as well as advanced cutting. As well as this I have been taking part in hairdressing competitions and development courses to improve my progress.

My latest venture in my hairdressing career is being chosen to travel to Spain, for two weeks! Where I will be experiencing Spanish hairdressing!!

Sian Charlton - Assistant / Graduate Stylist

Sian Charlton - Assistant / Graduate Stylist

I am excited to be part of the Yume team. Here I am working through my NVQ hairdressing qualifications and enjoying learning how to create all the latest, exciting hair trends. I have chosen hairdressing as my career as I love experimenting with hair cuts and colouring! I have recently moved from a 5* salon called Kamigata and am now continuing my apprenticeship here within Yume. Looking forward to qualifying and becoming a Yume stylist very soon!

Cristina Nicoleta Olteanu - Beauty Therapist

Cristina Nicoleta Olteanu - Beauty Therapist

My professional career to date has always been solely focused on the care of others, whether that be for animals or people. Having qualified as a veterinary nurse in Romania for 4 years, I knew that this was not my true passion, as I always loved pampering friends and family by doing basic beauty treatments in my spare time.

In 2008 I came to Cardiff, it was then that I took the opportunity to retrain and specialise in beauty and turn my passion into my new career. I studied at Coleg Glan Hafren where I learnt the full spectrum of beauty and spa therapies.

I started work in Park Plaza Spa , initially as a beauty therapist and then progressed after 1 year to head therapist. During this time, I underwent further training to specialise in the full Elemis body and face range, mother and baby massage and OPI Gel nails.

I particularly enjoy massage, holistic and therapeutic treatments where I can tailor a treatment to each person’s needs. I really see that I make a difference to how people feel and relax. Quality of a client experience and treatment is important to me and clients will always get my very best.

I am very excited to become part of Yume team and look forward to adding more beauty treatments to my menu in the future, for all the clients to enjoy!