About Us

Yume was a dream that was waiting to happen for long term friends Giovanna McCarthy and Jacqui Caley. Their friendship blossomed right at the beginning of their hairdressing careers and after almost three decades and a multitude of hairdressing ventures together and apart, felt it was finally the right time to take their friendship and skills to another level to create Yume in August 2006.

Not only do Giovanna and Jacqui share their friendship with you here at Yume, they share the same high standards and professionalism along with a rich blend of individual and varied hairdressing skills, knowledge and creative innovation.

Salon Philosophy

We ensure that as a client you are treated with professionalism, expertise and exceptional high standard of customer care and concern for your hair health and beauty needs.

It is important to us that at the end of each visit here at Yume, that you are completely happy with the way you look and the way you feel.

As Yume evolves with the industry trends we shall continue to educate and share our knowledge, innovation and creativity so that you our client evolve with us, with new possibilities and above all a new you!

The Team

The Yume team is team is like a family, we strive to create happy guests, where stresses are left at the front door. Yume means ‘dream; in Japanese so let us, the Yume family, take you on your journey where we can create the dream you…

If you would like to be a part of the fun, friendly and professional team at Yume Hair salon, please send a cv and covering letter to hello@yumecardiff.co.uk along with a little bit about yourself and why you would like to work with us.

Giovanna McCarthy – Salon Owner/Managing Director

Giovanna McCarthy – Salon
Owner/Managing Director

Within 26 years, I feel lucky to have achieved many of my personal goals within my hairdressing career, these include Salon Management, Photographic work, Fashion shows, Bridal hair and Teaching Hairdressing up to NVQ Level 3.

I am now in the process of combining all of these skills into the teaching, directing and management side of the constantly growing, Hair Health and Beauty Business - Yume, a vision of a concept that makes people look and feel their best - all under one roof. I am, these days, often found deep behind the scenes. Working on the next big salon project, promotion, or training session. Keeping the growing team fully equipped with the up - to - date knowledge and guidance they need, to always go that extra mile, for our very important Yume clients.

I thrive on making a difference to the way people look and feel, and enjoy a lengthy consultation where I can advice the very best products to maintain healthy and beautiful looking hair.

Jacqui Caley – Salon Owner/ Creative Director

Jacqui Caley – Salon
Owner/Creative Director

As a stylist in this industry, my 26 years of experience has equipped me with a diverse range of knowledge and skills that I enjoy sharing day to day, with my team and with the clients. Creating a positive and nurturing experience within the salon, not only with the team and their personal development but importantly with the clientele is an essential focus for me. I take great pleasure seeing stylists and assistants happy with their work and clients walking out of our doors feeling amazing with a spring in the step!

I relish the chance to explore the new trends and techniques with clients, sharing anything new or inspiring. Tailoring my cutting, colour work and advice to suit my clients style, lifestyle, skin tone and seasonal needs is continually rewarding, whether its subtle or of a re-inventive nature.

Weddings are a big part of my work and creativity, being part of the planning and preparation of the bride and her party for the big day, is always highly rewarding. For me, styling a brides hair becomes art, a sculpture and an enjoyable challenge.

Tristan McCarthy

Tristan McCarthy - Financial Director

With over 20 years as a fashion buyer / store manager of menswear and womenswear stores, I felt it was about time I put all that experience into an exciting challenge of my own... Creating Yume - Rhydypenau, along side my wife Giovanna and business partner Jacqui. I am the Financial Director of Yume Hair and Beauty but you can find me front of house on weekends, where I use my knowledge of superb customer care and management skills to drive Yume forward. Ensuring the Yume team are delivering high standards, within fun and professional surroundings, 5 star customer service and highly trained stylists are paramount to my ethos of a premium salon in a exclusive location with the right ambience in creating the dream you.

Susannah Underwood – Manager / Educator / Head Colour Specialist MCE

Susannah Underwood – Manager / Educator / Head Colour Specialist MCE

I have over 25 years of expertise and have educated many salons across the UK, working for the industry’s leader in professional hair colour – Wella Professionals!

I am proud to say that I hold the title Master Colour Expert, and qualified to actually teach the hairdressing industry’s most prestigious course – The Master Colour Programme, at the Wella World London Studio. Being awarded this enviable accreditation, makes me one of the most sought after professional colour specialists. Master of other Colour Experts!

I am a passionate, experienced trainer and business development consultant professional, specialising in making individual salon businesses grow to their full potential. With extensive knowledge, experience and highest levels of technical colour expertise, personal hair colour consultations and creativity…… I am looking forward to offering all this and more to our wonderful guests at Yume!

Georgina Helena Burch - Hair Stylist

Georgina Helena Burch - Hair Stylist

My Name is Georgina Helena Burch known as Georg - I am a fun loving young hair stylist with lots of passion and plenty of flair.

I have been working in the hairdressing industry for almost 10 years and have enjoyed every aspect of that time. I started my journey in the industry with an excellent training programme at Errol Willy Cardiff trained by Errol himself – here I learnt my trade and was always encouraged to improve and grow. After leaving Errol Willy I joined a small team of talented hair stylists at CF4 Hair Design and during this time I worked closely alongside artistic director Glen Fraser, again like Errol, he pushed me forward allowing me to find my own style. During this time I perfected my skills to a much higher level and became the all round competent hairdresser that I am today.

Now at Yume, I find myself surrounded by a positive, encouraging team of wonderful hair designers. I am most grateful to Giovanna and Jacqui (business directors) for their nurturing ways. They both have been very generous in sharing their many years of experiences and teaching me further tips taking my skills to the highest level in the hairdressing world. During this time I've enjoyed visiting the Wella training Studios, where I have taken on board the latest trends and techniques in hairdressing.

I am very happy to bring all my knowledge and skills to such an enthusiastic team of hair stylists at Yume Hair and Beauty. I look forward to an exciting time ahead!

Chloe Newman-Price - Hairdressing Apprentice

Chloe Newman-Price - Hairdressing Apprentice

I have recently finished my GCSE's (one of them being hair and beauty), and due to my passion for hairdressing, I decided to move on and do an apprenticeship.

Here at Yume, I'm working through my level 1 NVQ hairdressing, and even though I'm in my first stages of the apprenticeship, I have learned a lot in the busy/lively environment. I am planning on perfecting and developing my skills and knowledge in every aspect of hairdressing including cutting, styling, colouring, barbering, etc, and I am being taught on the highest, most professional level. I hope to develop my career further, to become a Yume Stylist.

Micheala Jurikova - Beauty Therapist

Micheala Jurikova - Beauty Therapist

I come from the Czech Republic. For the past 5 years I have worked at Kamigata and the Face Clinic, Cardiff.

I must say, I am just one of those people who love their job. I class myself as a perfectionist and a caring therapist, who makes sure clients are comfortable and receive the best service, every time they visit. I aim to ensure that my clients leave the salon happy.

My favourite treatment, that I provide, is an eyebrows tint and shape. I think it makes a real difference to have lovely and neat eyebrows. At the Yume salon, I will be offering Eye treatments as well as Nail treatments and Advanced waxing.