About Us

Husband and wife team Tristan (Financial Director) & Giovanna (Managing Director of Yume Salons) are always on the lookout for new business ventures. In 2015 they found, built and invested in Yume - Rhydypenau in the heart of their much loved neighbourhood.

With Jacqui Caley (Creative Director) at Yume - City Centre alongside them, and the continued team management and education from Giovanna, the the unique blend of friendliness, expertise and professionalism, with a relaxing, caring approach continues!

Here, they have used the same hugely, successful Yume concept ...along with more research, education, training and experience and created an equal level of high standards, creative talent and exceptional customer care all in the fabulous location Rhydypenau!

Salon Philosophy

We ensure that as a client you are treated with professionalism, expertise and exceptional high standard of customer care and concern for your hair health and beauty needs.

It is important to us that at the end of each visit here at Yume, that you are completely happy with the way you look and the way you feel.

As Yume evolves with the industry trends we shall continue to educate and share our knowledge, innovation and creativity so that you our client evolve with us, with new possibilities and above all a new you!

Yume team

The Team

The Yume team is team is like a family, we strive to create happy guests, where stresses are left at the front door. Yume means ‘dream; in Japanese so let us, the Yume family, take you on your journey where we can create the dream you…

If you would like to be a part of the fun, friendly and professional team at Yume Hair salon, please send a cv and covering letter to hello@yumecardiff.co.uk along with a little bit about yourself and why you would like to work with us.

Giovanna McCarthy – Salon Owner/Managing Director

Giovanna McCarthy – Salon
Owner/Managing Director

Within 30 years, I feel lucky to have achieved many of my personal goals within my hairdressing career, these include Salon Management, Photographic work, Fashion shows, Bridal hair and Teaching Hairdressing up to NVQ Level 3.

I am now in the process of combining all of these skills into the teaching, directing and management side of the constantly growing, Hair Health and Beauty Business - Yume, a vision of a concept that makes people look and feel their best - all under one roof. I am, these days, often found deep behind the scenes. Working on the next big salon project, promotion, or training session. Keeping the growing team fully equipped with the up - to - date knowledge and guidance they need, to always go that extra mile, for our very important Yume clients.

I thrive on making a difference to the way people look and feel, and enjoy a lengthy consultation where I can advice the very best products to maintain healthy and beautiful looking hair.

Tristan McCarthy

Tristan McCarthy - Salon
Owner/Financial Director

With over 20 years as a fashion buyer / store manager of menswear and womenswear stores, I felt it was about time I put all that experience into an exciting challenge of my own... Creating Yume - Rhydypenau, along side my wife Giovanna and business partner Jacqui. I am the Financial Director of Yume Hair and Beauty but you can find me front of house on weekends, where I use my knowledge of superb customer care and management skills to drive Yume forward. Ensuring the Yume team are delivering high standards, within fun and professional surroundings, 5 star customer service and highly trained stylists are paramount to my ethos of a premium salon in a exclusive location with the right ambience in creating the dream you.

Jacqui Caley – Salon Owner/ Creative Director

Jacqui Caley – Salon
Owner/Creative Director

As a stylist in this industry, my 30 years of experience has equipped me with a diverse range of knowledge and skills that I enjoy sharing day to day, with my team and with the clients. Creating a positive and nurturing experience within the salon, not only with the team and their personal development but importantly with the clientele is an essential focus for me. I take great pleasure seeing stylists and assistants happy with their work and clients walking out of our doors feeling amazing with a spring in the step!

I relish the chance to explore the new trends and techniques with clients, sharing anything new or inspiring. Tailoring my cutting, colour work and advice to suit my clients style, lifestyle, skin tone and seasonal needs is continually rewarding, whether its subtle or of a re-inventive nature.

Weddings are a big part of my work and creativity, being part of the planning and preparation of the bride and her party for the big day, is always highly rewarding. For me, styling a brides hair becomes art, a sculpture and an enjoyable challenge.

Susannah Underwood – Manager / Educator / Head Colour Specialist MCE

Susannah Underwood – Manager / Educator / Head Colour Specialist MCE

I have over 30 years of expertise and have educated many salons across the UK, working for the industry’s leader in professional hair colour – Wella Professionals!

I am proud to say that I hold the title Master Colour Expert, and qualified to actually teach the hairdressing industry’s most prestigious course – The Master Colour Programme, at the Wella World London Studio. Being awarded this enviable accreditation, makes me one of the most sought after professional colour specialists. Master of other Colour Experts!

I am a passionate, experienced trainer and business development consultant professional, specialising in making individual salon businesses grow to their full potential. With extensive knowledge, experience and highest levels of technical colour expertise, personal hair colour consultations and creativity…… I am looking forward to offering all this and more to our wonderful guests at Yume!

Georgina Helena Burch - Head stylist

Georgina Helena Burch - Head stylist

My Name is Georgina Helena Burch known as Georg - I am a fun loving young hair stylist with lots of passion and plenty of flair.

I have been working in the hairdressing industry for almost 10 years and have enjoyed every aspect of that time. I started my journey in the industry with an excellent training programme at Errol Willy Cardiff trained by Errol himself – here I learnt my trade and was always encouraged to improve and grow. After leaving Errol Willy I joined a small team of talented hair stylists at CF4 Hair Design and during this time I worked closely alongside artistic director Glen Fraser, again like Errol, he pushed me forward allowing me to find my own style. During this time I perfected my skills to a much higher level and became the all round competent hairdresser that I am today.

Now at Yume, I find myself surrounded by a positive, encouraging team of wonderful hair designers. I am most grateful to Giovanna and Jacqui (business directors) for their nurturing ways. They both have been very generous in sharing their many years of experiences and teaching me further tips taking my skills to the highest level in the hairdressing world. During this time I've enjoyed visiting the Wella training Studios, where I have taken on board the latest trends and techniques in hairdressing.

I am very happy to bring all my knowledge and skills to such an enthusiastic team of hair stylists at Yume Hair and Beauty. I look forward to an exciting time ahead!

RayJay - Creative Stylist

RayJay - Creative Stylist

I’m a creative stylist here at yume. I’m a big personality with a crazy artistic mind to match.

With 10 years salon experience, I have a level 3 NVQ in hairdressing. With extended courses and training opportunities within Yume I am fully equipped to handle anything. From Ombre, Creative toning, Sharp-cuts to Big-bouncy blow-drys possibilities are endless and I love a good challenge!

Last year I represented Yume by entering Trend Vision - I successfully made it through to the regional semi-finals in the runway hair category in London. That was such a great achievement and experience for me. I love being taken out of my comfort zone and seeing what I can do.

My clientele visit me mostly for my personality. I love to have fun and it shows in my hairdressing. I love to hear what the client wants to achieve and plan their future looks with them, so that they can get the absolute most out of me and their hair.

I am proud to say that I am a wedding and hair up expert and over the many years of styling I have done a lot of occasion hair such as weddings, proms, fancy dress and even wig styling! Wedding hair being one of my favourite as I can really excel in my skill and craftsmanship.

Rhian - Assistant

Rhian - Assistant

I have been at Yume since I was 15, I started as a Saturday girl and came in to help out as and when I could. From that experience I got to see what the hair dressing life was like and got inspired. I finished school last June and started full time at Yume as an apprentice and I’m loving every moment of it. I’ve learnt so much over the past year and being in the salon environment has helped boost my confidence with talking to people too. I have also made some great friendships with the team. I’m recently completed my level 1 and I’m looking forward to starting level 2 NVQ and learning more advance skills.

I’m very excited to be a qualified stylist at Yume.

Olivia Williams - Assistant

Olivia Williams - Assistant

I work at YUME Hair & Beauty as a Saturday girl. I have such a lovely time as the environment is always so positive and welcoming, it i s like a second home. As part of my role, I make beverages, talk to clients, clean and obviously - sweep! However the best part of my job is the fact that I get to learn by observing! I’m hoping to get an apprenticeship after I finish school so this is so beneficial to me and I’m so grateful for how fortunate I am to be surrounded by such lovely staff. I love working here and I look forward to my Saturdays - getting out of bed isn’t even a struggle I love it that much! Hopefully one day I will be as good as Giovanna at hairdressing, that’s my life goal! I’m so thankful to be a part of this lovely team.

Micheala Jurikova - Beauty Therapist

Micheala Jurikova - Beauty Therapist

I come from the Czech Republic where I studied beauty and started my career. With over 12 years experience I have pursued my development as a beauty therapist in various places such as Face Clinic and Kamigata in Cardiff.

Working as a self-employed beauty therapist it has given me with great confidence in providing the highest standard of beauty treatments. I class myself as a perfectionist, and a caring, friendly therapist, who makes sure clients feel happy and comfortable with the service they receive every time they visit.

Some of the treatments I offer are Eyebrows and Eyelash treatments, Manicure, Pedicure, Makeup, Massage and Advanced Waxing in the relaxing, friendly Yume Hair and Beauty Salon ~ Rhydypenau.